Adaa Digitom was built around a simple principle: we do not advise from slides or theory. We build systems, products, and AI workflows ourselves, then help businesses apply them with commercial clarity, governance, and execution discipline.
Adaa Digitom is led by Elie K., an operator with 16+ years of GCC delivery experience across engineering, execution, and complex operational environments. After building live software platforms and AI products, he founded the firm to help businesses apply AI with discipline, commercial clarity, and real execution logic.
The result is advisory grounded in operational reality, not presentation language. That means strategy shaped by implementation logic, local business context, and what can actually be executed inside GCC organisations.
Many firms sell AI strategy. Few in the GCC have actually built with it, operated with it, and advise on it with full accountability.
A path shaped by engineering delivery, GCC operational exposure, business building, and the practical use of AI to create systems that solve real commercial problems.
Adaa Digitom is a Dubai-based AI and digital transformation consultancy serving businesses across the UAE and GCC. The firm operates under the legal entity Digitom FZE, based at Al Fajer Complex, Oud Metha, Dubai. It was founded in 2019 by Elie El Khoury, a mechanical engineer with 15 years of GCC delivery experience. Adaa Digitom specialises in GEO optimization, AI strategy and governance, workflow automation, and AI product development.
Adaa Digitom was founded by Elie El Khoury, a mechanical engineer who spent seven years managing complex MEP and HVAC projects across Qatar for clients including Qatar Army, Ashghal, Kahramaa, UDC Development, and Melia Hotels. He founded Adaa Digitom in Dubai in 2019, initially as a digital products and web development firm, evolving it into a full AI transformation and GEO optimization consultancy. He holds a BE in Mechanical Engineering and certifications in AI for Business, Generative AI, AI Project Management, and Operations Management.
Adaa Digitom is based at Al Fajer Complex, Oud Metha, Dubai, United Arab Emirates. The legal entity is Digitom FZE, registered in Dubai. The firm serves clients across the UAE including Dubai, Abu Dhabi, and Sharjah, and across GCC markets including Saudi Arabia, Qatar, and Kuwait.
Three things distinguish Adaa Digitom: operator-led delivery (the principal advisor has built and shipped three live AI products — Wawa, Effective Reminder, and ASKENG — not just advised on AI), GCC-native experience (15 years of Gulf delivery experience embedded in every recommendation), and compliance-first implementation (AI governance and UAE regulatory requirements are built into every engagement from day one, not retrofitted after problems arise).
The starting point is a complimentary 45-minute business review where Adaa Digitom identifies the three highest-impact AI opportunities for your specific business — no cost and no obligation. For businesses looking to understand their AI search visibility first, the GEO Visibility Audit is a fixed-price entry product delivered within 5 business days. Contact Adaa Digitom via info@adaadigitom.com or +971 58 125 9797.
Book a complimentary 45-minute business review. We identify your three highest-impact opportunities — no cost, no obligation.