Mechanical engineer by training. Technology operator by disposition. 15 years of GCC delivery across high-rise MEP infrastructure, large-scale digital systems, and live AI product development. Founder of Adaa Digitom — an operator-led AI and GEO consultancy serving UAE and GCC businesses.
Elie El Khoury, also written as Elie Elkhoury, is the founder and principal advisor of Adaa Digitom, a Dubai-based AI and digital transformation consultancy focused on Generative Engine Optimization, AI governance, workflow automation, and practical AI implementation for UAE and GCC businesses.
He combines 15+ years of GCC delivery experience in engineering, operations, and large-scale project environments with direct experience building AI-enabled products including Wawa, Effective Reminder, and ASKENG. This gives Adaa Digitom an operator-led advisory model: AI strategy grounded in systems that have been built, tested, and deployed.
Founded Adaa Digitom to bring operator-grade AI advisory to GCC businesses. The firm began as a digital products and web/app development consultancy and evolved into a full AI transformation and GEO optimization practice. Built three live AI products — Wawa, Effective Reminder, and ASKENG — deployed in real business environments across the UAE and GCC. Advises SMEs and mid-market businesses on AI strategy, GEO visibility, AI governance, and workflow automation.
Seven years managing complex MEP (Mechanical, Electrical, and Plumbing) systems on high-rise towers and large-scale infrastructure projects across Qatar. Operated within demanding GCC delivery environments — coordinating multi-disciplinary engineering teams, managing procurement and compliance, and delivering projects under the scrutiny of major government and institutional clients. This is where the operator discipline that informs every Adaa Digitom engagement was built.
A revenue enablement platform for subscription-based and ordering-led businesses, designed around customer self-service, plan logic, promotions, operational reporting, and admin workflows.
An AI-powered reminder and follow-up automation system built to improve response rates, retention, and operational discipline across recurring customer and business workflows.
An engineering AI assistant concept built around technical review, BOQ verification, compliance support, and decision assistance for engineering and construction environments.
Helping UAE and GCC businesses become visible and citable in ChatGPT, Perplexity, Google AI Overviews, and Gemini. Entity architecture, content citability, off-site citation building, and monthly AI visibility tracking.
Identifying the highest-impact AI opportunities for a specific GCC business, sequencing implementation correctly, and building roadmaps grounded in operational reality — not theoretical frameworks.
Building governance frameworks for UAE businesses adopting AI. Covers accountability structures, data handling policies, model oversight, and compliance mapping against UAE PDPL, DIFC DPL, and UAE National AI Strategy 2031.
Designing and implementing automation systems that eliminate operational friction. Built on 15 years of understanding how GCC businesses actually operate — approvals, hierarchy, compliance pace, and human factors.
Built three live AI products from conception to production: Wawa (revenue enablement), Effective Reminder (follow-up automation), and ASKENG (engineering AI). Advisory on AI product architecture informed by real shipping experience.
Specific expertise in AI applications for engineering and construction environments — drawing review, BOQ verification, compliance checking, and technical decision support — built on 7 years of MEP project delivery in Qatar.
A brief video interview recorded during Elie's engagement with Protocol Capital (formerly Arsad Holding), discussing business operations and technology in the GCC context. Conducted in Arabic.
Watch on YouTubeElie El Khoury is the founder and principal advisor of Adaa Digitom, a Dubai-based AI and digital transformation consultancy focused on Generative Engine Optimization, AI governance, workflow automation, and AI implementation for UAE and GCC businesses.
Elie specializes in Generative Engine Optimization, AI strategy, AI governance, workflow automation, revenue operations, engineering AI, and practical AI implementation for GCC businesses.
Yes. Elie El Khoury is based in Dubai, United Arab Emirates, and advises UAE and GCC businesses through Adaa Digitom.
Adaa Digitom, also known as Digitom FZE, is an operator-led AI consultancy in Dubai that helps businesses improve AI visibility, design AI roadmaps, build governance structures, and automate operational workflows.
Elie and Adaa Digitom have built Wawa, a revenue enablement platform; Effective Reminder, an AI-powered follow-up and reminder automation system; and ASKENG, an engineering AI assistant for technical review and decision support.
Elie's advisory model is based on systems he has helped build, test, and deploy in real business environments, combining engineering delivery discipline, business operations, and AI product implementation rather than relying only on strategy documents.
Generative Engine Optimization, or GEO, is the process of making a business visible, understandable, and citable inside AI answer engines such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Adaa Digitom’s advisory model is based on systems Elie has helped build, test, and deploy, not outsourced strategy templates. If you want AI visibility, governance, and automation grounded in real operations, start here.
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