Built In-House

Built in-house.
Ready for deployment.

Core products built by Adaa Digitom for revenue enablement, reminder automation, engineering workflows, and business management.

Core Products
Live — Available Now
Wawa
Revenue Enablement Platform
Revenue-enabling platform designed to help service and subscription businesses convert better, operate smarter, and retain customers longer. Combines ordering, customer management, workflow automation, and operational control in one system.
Subscription and order management
Customer portal and self-service flows
Promotions, retention, and loyalty logic
Operational reporting and workflow control
Revenue — Operations
Live — Available Now
Effective Reminder
Reminder & Follow-Up Automation
Automated reminder and follow-up system designed to improve response rates, reduce drop-off, and keep customers engaged at the right moment. Built for businesses that lose revenue when communication is delayed, forgotten, or inconsistent.
Automated reminders and follow-ups
Smart timing and workflow triggers
Reduced drop-off and missed actions
Better response and retention rates
Automation — Retention
Live — Available Now
ASKENG
Engineering AI
AI assistant for engineering teams that reduces manual review time and improves design-control workflows. Built to support faster checking, quantity review, compliance support, and technical decision-making.
Design and drawing review support
BOQ and quantity verification
Compliance and standards assistance
Faster engineering analysis workflows
Engineering — Workflow
Live — Available Now
BMP
Business Management Platform
Simplified sales pipeline, quotation, LPO, project, and invoicing system built for small and medium UAE firms that need commercial control without a heavyweight ERP. Tracks work from opportunity through quotation, purchase orders, and invoicing to company P&L.
Sales pipeline and quotation builder
Incoming and outgoing LPO tracking
Project creation and invoicing
Company-level P&L visibility
Sales — Finance
Product Detail
Live — Revenue Platform
Wawa
Revenue Enablement Platform

Wawa is designed for service and subscription businesses that need stronger commercial control across conversion, customer management, retention, and operations. It connects the parts that usually stay fragmented and turns them into one working system.

Ordering and subscription control
Built for businesses that need operational clarity after the sale, not just before it.
Customer lifecycle and retention logic
Supports promotions, loyalty, retention campaigns, and customer self-service flows.
Operational reporting
Gives operators the visibility they need across orders, subscriptions, and performance.
Request Demo
// Best Fit
Subscription businesses
Service businesses with repeat customer cycles
Operators needing retention and workflow control
Built for businesses where revenue and operations must stay connected
Live — Automation Product
Effective Reminder
Reminder & Follow-Up Automation

Effective Reminder is designed for businesses that lose revenue through missed follow-up, weak timing, or inconsistent communication. It automates the nudges, reminders, and triggered outreach that keep customers moving.

Reminder automation
Schedules and sends reminders without relying on manual follow-up discipline.
Trigger-based communication
Activates outreach based on customer behavior, timing windows, or missed actions.
Retention support
Helps reduce drop-off and keeps communication consistent where timing matters.
Request Demo
// Best Fit
Appointment-driven businesses
Sales teams with inconsistent follow-up
Operators trying to reduce no-shows and drop-off
Built for businesses where timing directly affects conversion and retention
Live — MEP Engineering
ASKENG
MEP Engineering AI Assistant

ASKENG is an AI-powered assistant purpose-built for MEP engineers. It handles the time-consuming manual work — design review, BOQ verification, compliance checking — so engineers focus on engineering. Built from 16+ years of real MEP project experience, it understands the domain, not just the terminology.

Drawing & Design Review
Automated review of MEP drawings against UAE authority requirements and engineering standards
BOQ Verification & Takeoff
Cross-reference quantities across drawings and specifications, flag discrepancies automatically
ASHRAE & Compliance Checking
Validate HVAC sizing, duct calculations, and system design against ASHRAE and UAE authority guidelines
Request Demo
// Target Users
MEP Consulting Engineers & Design Firms
MEP Contractors
PMC & Project Management Firms
Real Estate Developers with in-house MEP teams
Facilities Management Companies
Built for the GCC — aligned to UAE, Qatar, and KSA authority requirements
Live — Available Now
BMP
Business Management Platform

BMP gives small and medium UAE firms sales, quotation, LPO, and invoicing control without adopting a heavyweight ERP. It covers the full commercial cycle — sales pipeline, customer records, quotations, incoming and outgoing purchase orders, project creation, invoicing, and company-level P&L — in one lightweight system built for how smaller teams actually work.

Sales Pipeline & Quotations
Track opportunities and generate quotations against customers, products, and labour with built-in margin control.
LPO Tracking, In & Out
Manage incoming client purchase orders and outgoing supplier or subcontractor LPOs from one place.
Invoicing & Company P&L
Move from project creation through invoicing to a live view of company-level profit and loss.
Request Demo
// Target Users
Small and medium UAE contractors & service firms
Firms still running quotations and LPOs manually
Teams needing sales-to-invoice visibility
Operators tracking P&L across spreadsheets today
Built lighter than a full ERP — commercial control without the implementation overhead
Common Questions

Questions about
our products.

What is Wawa and who is it for?

Wawa is a revenue enablement platform for service and subscription businesses in the UAE and GCC. It combines ordering, customer management, workflow automation, and operational reporting in one system. Built for businesses managing subscription billing, customer portals, and loyalty programmes. Outcomes include improved conversion rates, higher customer retention, and reduced operational overhead. Status: live and available for deployment.

What does Effective Reminder do?

Effective Reminder is an automated follow-up system that reduces customer drop-off and improves response rates. It uses smart timing and workflow triggers to keep customers engaged at the right moment — reducing the revenue lost to delayed or inconsistent manual follow-up. Built for UAE businesses managing sales pipelines, appointment-based services, or subscription renewals. Status: live and available for deployment.

What is ASKENG and how does it help MEP engineers?

ASKENG is an AI assistant for MEP engineering and construction teams built specifically for UAE and GCC projects. It supports drawing and specification review, BOQ and quantity verification, material submittal checking, method statement review, and compliance checking against UAE standards including Dubai Municipality, DEWA, NFPA, BS, and ASHRAE. Built by a mechanical engineer with 7 years of GCC project delivery experience across high-rise, hospitality, and infrastructure projects.

Are Adaa Digitom products available as standalone tools or only as part of a consulting engagement?

All four core products — Wawa, Effective Reminder, ASKENG, and BMP — are available as standalone deployments independent of a consulting engagement. They can also be deployed as part of a broader AI implementation or workflow automation programme. Contact Adaa Digitom to discuss which deployment model fits your business requirements.

Which industries are Adaa Digitom products designed for?

Wawa is designed for F&B, subscription services, and customer-facing service businesses in the UAE and GCC. Effective Reminder is relevant to any UAE business managing sales pipelines, appointment bookings, or subscription renewals. ASKENG is designed specifically for MEP contractors, engineering consultants, project management consultants, and developer project management teams operating on UAE and GCC construction projects. BMP is built for small and medium UAE firms that need sales, quotation, LPO, and invoicing control without a heavyweight ERP.

Start the Conversation

Your competitors
are already moving.

Book a complimentary 45-minute business review. We identify your three highest-impact opportunities — no cost, no obligation.

Request Free Consultation WhatsApp Us